“Tusi,” commonly referred to as “pink cocaine,” has recently become a trend in nightclubs across the country, from New York to Midwestern cities. Despite the name, “pink cocaine” is misleading as it doesn’t contain cocaine. Instead, it’s more of a marketing term for various substances sold in powder or crystal form. They’re usually pink or red and added together to create a synthetic drug that may include MDMA (ecstasy), methamphetamine, or other psychoactive chemicals.

Pink Cocaine’s Rise in California

California is seeing a rise in the popularity of a potent substance known as “pink cocaine,” according to U.S. Coast Guard officials. During a four-month patrol off the coasts of Central and South America, which concluded in early June, authorities seized more than 140 pounds of this powerful hallucinogen, with significant quantities found in California and New York.

What is in Pink Cocaine?

The vibrant powder has gained popularity in New York City’s nightlife due to its low cost. However, “pink cocaine” is a misnomer; it’s a blend of substances, not just cocaine. The mixture can include MDMA, ketamine, and even opioids like fentanyl, each bringing its own risks. Dr. Yalda Safai, a psychiatrist specializing in mental health, explained to FOX 5 NY that the combination is hazardous.

Some substances that might be present in pink cocaine include:

  • MDMA (Ecstasy): Known for its mood-boosting and euphoric effects.
  • Methamphetamine (Crystal Meth): A potent stimulant with intense effects and high addiction potential.
  • MDA (3,4-methylenedioxyamphetamine): Similar to MDMA but with more potent hallucinogenic properties.
  • Synthetic Cathinones (Bath Salts): Dangerous synthetic drugs that can cause stimulant and hallucinogenic effects.
  • Other Psychoactive Substances: Various synthetic or semi-synthetic drugs that mimic MDMA or stimulants.

What Does Tusi Look Like?

Tusi is a brightly colored substance with an enticing name, frequently appearing in drug busts. Although the powder is pink, experts say it contains little to no actual cocaine.

Why Do People Use It?

The appealing candy color and low price make pink cocaine attractive to clubgoers despite its dangers. It’s also considered a “designer drug” even though it lacks uniformity in its composition. Experts believe that pink cocaine could gain traction in the hip-hop scene as MDMA (molly) did. If it does, its popularity might increase. While the drug’s prevalence is growing, its future popularity remains uncertain.

Its notoriety increased when it was mentioned in a lawsuit involving Sean Diddy Combs as one of his alleged substances of choice. It’s showing up in song lyrics, making experts worry usage will increase.

The problem with is its unpredictability—there’s no way to know what other drugs or chemicals it contains.

Where Does ‘Pink Cocaine’ Come From?

Law enforcement reports link it to drug seizures and trafficking by the Venezuelan gang Tren de Argua. According to retired NYPD Lieutenant Darren Porcher, it’s also being sold in underground venues, making it a challenge for authorities to control.

The Dangers of Using Pink Cocaine

Taking drugs like pink cocaine poses significant risks. The unpredictability of its composition means users are at risk of severe adverse effects, including overdose. Overdosing on drugs like MDMA, methamphetamine, or synthetic cathinone, i.e., bath salts, can lead to life-threatening conditions such as heart failure, hyperthermia, or seizures.

Long-term use can result in chronic health issues, including cardiovascular damage, cognitive impairment, and severe mental health disorders like depression and anxiety.

The addictive nature of these drugs can lead to substance use disorder. The combined risks of overdose, long-term health damage, and addiction make the use of such drugs hazardous and detrimental to overall well-being.

If you or somebody you love is using pink cocaine, help is available. Call the number at the top of the page for more treatment information.